Who Are Our Clients?
RunnerDude’s Fitness clients are runners and fitness enthusiasts. Over 75% of our clients are women. The majority of our clients are 35-55 years old, however we have clients as young as 10 and some into their 70s. We work with over 200 runners and fitness enthusiasts on a weekly basis.
Our Events (workshops, Races, and RunTheBoro) and social media platforms (Facebook, Twitter, and Instagram) reach well beyond our direct clients.
For example,
- the 2017 RunTheBoro event had over 400 participants from the Triad area
- the RunTheBoro Group Runs Facebook page has 725 members
- the RunTheBoro e-Newsletter has 500 local subscribers
- The RunnerDude Challenge 10-miler/10K had over 200 runners in 2017
Who Are Runners?
(Data from 2016 National Runner Survey)
Gender
More Women (63%) than Men (37%) are Runners
Education/Economics
- U.S. runners represent an affluent, healthy target
- 36% Graduation from a 4-year college
- 37% have a Master’s or Doctoral degree
- 87% are employed full-time
- 41% make $50,000-$99,000 annually
- 24% make $100,00-$200,000+ annually
Runners Like Using Social Media
Over half are (on Facebook):
• Posting race photos and videos
• Following events
• Posting general running photos and videos
• Discussing running-related activities
Over 4 in 10 are (on Facebook):
• Recruiting others to join them for an upcoming race
• Communicating with training partners
• Following other runners
• Tracking family / friends in a race
• Posting their race results
• Looking for running motivation
• Posting race photos and videos
• Following events
• Posting general running photos and videos
• Discussing running-related activities
Over 4 in 10 are (on Facebook):
• Recruiting others to join them for an upcoming race
• Communicating with training partners
• Following other runners
• Tracking family / friends in a race
• Posting their race results
• Looking for running motivation
Note: Females use social media much more so than males for running related activities. 70% of women post photos & videos post-race, while 53% of men do. Over 75% of RunnerDude’s Fitness clients are women.
Runners’ Habits
- 73% run 12 months a year
- 59% run at least 4 days per week
- The Average runner has been running for 7 years and runs 20 miles per week
- 20% describe themselves as recreational runners
- 65% describe themselves as frequent/fitness runners
- 14% describe themselves as Serious/Competitive runners
- 77% run to stay healthy
- 66% run to relieve stress
- Runners run with cell phones (61%), GPS Item (52%), Sports Watch (52%), Sunglasses (45%), Keys (41%), Hat/Visor (39%)
- 66% spend at least 4 hours a week running